STUART, FLA. – Victorian Borwick, former director of the Olympia Antiques Fair, is joining the team at Florida-based IFAE as a co-fair director. IFAE, founded by David and Lee Ann Lester, is now owned by dmg world media, part of the UK-listed Daily Mail and General Trust plc. Dmg organizes some of the world’s finest art and antiques fairs, including The Palm Beach International Art & Antique Fair.
Borwick’s first role will be to help the launch of the new IFAE fine art fair at the Jacob Javits Center in New York City in early September.
“Dealers are very keen to have a large fair that will enable them to sell in New York. There have been significantly fewer American buyers over here in recent months, and this is a great opportunity for dealers to take a substantial amount of stock to a very important marketplace,” commented Borwick. “Many dealers have requested a fair in New York for some time, and now that IFAE is backed by dmg world media, they have the resources to make this a very successful event. They are building up excellent management and have already made a significant investment in the business.”
It is anticipated that around 150 international dealers will participate in this new venue, with more than 60 dealers from Europe and the United Kingdom, and about 50 American dealers.
Borwick’s appointment is the latest in a series of additions dmg has made to IFAE since last May. These include:
Robert Birkfeld, general manager. Birkfeld brings a wealth of experience to IFAE. In a 30-year career, he has produced hundreds of exhibitions. He was president of National Exhibitions, group vice president of Edgell Communications, and vice president of Blenheim. He is also a founding member of the Society of Independent Show Organizers (SISO), and a former board member of the International Association of Exposition Management (IAEM). A graduate of Fordham University, he received his MBA from Columbia University Graduate School of Business.
Nice Korniloff, director of operations. Formerly the facility manager for the Miami Beach Convention Center, since joining IFAE last August, Korniloff has successfully streamlined the logistical elements of the fairs, improving efficiency while increasing the level of service to the exhibitors.
Sarah E. Flynn, director of marketing and public relations. Formerly the director of marketing and public relations for the Norton Museum of Art in West Palm Beach, Flynn has extensive experience in the national and international marketing of major exhibitions and fine arts events.
David Setford, director of special programs. Setford was the chief curator of the Norton Museum of Art, and is currently the director and founder of ArtReach International, a consultancy handling the coordination of major art exhibitions. Setford will coordinate special features and lecture programs for IFAE.
Mark Carr, executive vice president, dmg world media art and antiques, said, “We are building a top quality team to work with David and Lee Ann Lester to ensure the fulfillment of our commitment to making these shows rank among the very best in the world. We recruited Victoria because of the skill and leadership she showed in building Olympia over the years, and the numerous professional relationships she has with the antiques trade. We are delighted that she has joined us.”
IFAE will organize five fairs in its 2002-2003 season, including the New International Fine Arts Fair, to be held in the Jacob Javits Center in New York September 10-15; The Texas International Fine Art Fair, to be held in the International Pavilion in Houston November 1-7; Art Palm Beach Modern & Contemporary Art Fair, January 9-14, 2003; The Palm Beach International Art & Antique Fair, January 31 to February 9, 2003; and ArtForm, March 6-11, 2003, all held in the International Pavilion of the Palm Beaches in downtown West Palm Beach, Fla.