Published: May 22, 2001
BATON ROUGE, LA. -GoAntiques (www.GoAntiques.com) has announced the launch of two new Channel Syndication programs, according to company CEO Ken Buhler. Separate deals with OldHouseWeb.com and InteriorWorld.com were finalized and released last week.
Both strategic partnerships involve the sharing of GoAntiques’ website content on the affiliates’ sites. By clicking on the “antique shop” tab on the OldHouseWeb.com site, or the “shopping tab” on InteriorWorld.com, buyers may shop over $83 million in art and antiques inventory.
Both OldHouseWeb.com and Interiorworld.com share similar visitor demographic profiles as those visiting GoAntiques. OldHouseWeb.com, established in January 1999, is a community site that showcases information and resources for old house enthusiasts. It features articles and information on remodeling, do-it-yourself repairs and decorating tips. Interiorworld.com is an online decorating magazine with articles, feature stories, resources, ideas and advice on home decorating.
The concept is not new to GoAntiques. According to Buhler, “The channel syndication adds value to the OldHouseWeb.com and InteriorWorld.com sites, along with a revenue share they earn from purchases. In addition it gives the GoAntiques Network membership greater exposure for their online inventory.”
The GoAntiques Network of websites includes GoAntiques.com, Antiqnet.com, Buycollectibles.com, and AntiqnetAuctions.com. The company was established in 1999.
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