Antiques show promoter Meg (Wendy) Geslin continues to reinvent the brand of her family-owned show-management business, this time by joining forces with Manhattan Media, which publishes Avenue , Manhattan’s premiere society magazine.

Manhattan Media on August 7 announced that it had reached an agreement to acquire Geslin’s firm, the longest established management company for art and antiques shows in the United States, formerly known as Wendy Show Management. The unit will be merged with Manhattan Media’s Avenue Media division to create Avenue/Wendy Shows.

Geslin will become managing director of Avenue/Wendy Shows, reporting to Julie Dannenberg, publisher of Avenue.

“We could not be more excited to welcome Meg Geslin and her business into the Manhattan Media family,” said Dannenberg in a prepared statement. “We believe that there is tremendous synergy between the two brands. Both Avenue and Wendy shows have long histories in the community and in the luxury market.”

“I could not be more thrilled to be joining forces with Avenue and Manhattan Media,” said Geslin.

In addition to Avenue, which is entering its fourth decade, Manhattan Media publishes the New York Press, 02138 (the Harvard alumni magazine) and several community newspapers.

Exhibitors have praised the merger, citing the influence of both firms within the luxury arena.

“The December show promises to be a great success,” said Stephan Loewentheil, owner of the 19th Century Shop. “The combined efforts of leading dealers from around the world, Wendy Management’s long history of putting together top-flight shows in New York and Avenue’s proven ability to reach affluent collectors will make the show a ‘must visit’ on the preholiday calendar.”

Estate jeweler Brad Reh of Hollis Reh & Sharif, a Wendy Shows mainstay, said, “I’ve known both Meg and Julie for more than 20 years. It’s really the best combination a dealer could hope for. I truly look forward to the upcoming show season.”

There has been an evolution of branding for what the trade has referred to over the years as “Wendy Shows,” and most recently the four shows at the Park Avenue Armory were conducted under the aegis of Westchester Enterprises, while a fifth show in Morristown, N.J., was produced under the old Wendy Show Management banner.

The new brand †Avenue/ Wendy Shows †still under Geslin’s management, will be rolled out for the upcoming Antiques & Arts at the Park Avenue Armory on December 4‷. Now in its 19th year, the show will feature more than 70 dealers specializing in art and antiques, including French, English and Continental furniture from the Seventeenth Century through the Art Deco period; silver, including Tiffany and Jensen; clocks and barometers; rugs and tapestries; porcelain; objects of vertu; garden furnishings; antique, estate and contemporary jewelry; fine, modern and contemporary art; sculpture; vintage handbags and more.

The show will have a special preview by invitation on December 3. Among Geslin’s longtime dealers participating will be the 19th Century Shop, Asiantiques, Callan Fine Art, Lawrence J. Cantor and Co., Jacques de Vos, Fleur, Grau & Company Inc, Marion Harris, Midori, Milord Antiquities, Zane Moss Ltd, Michael Pashby, Perrisue Silver, M.S. Rau, Guy Regal Ltd, Hollis Reh & Shariff, Alberto Santos, The Spare Room, Steinitz, Joseph Wendt, Whitley Collection and others.

For additional information, www.avenueshows.com or 212-268-8600.