Published: August 12, 2003
National, regional and foreign tourists spent a combined $220 million in New York City during their visits to The Metropolitan Museum of Art’s winter exhibition “Leonardo da Vinci, Master Draftsman,” according to a museum audience survey. Visitor spending generated an estimated $12 million in direct tax revenues for the city and the state.
Attendance reached 401,000 for the exhibition, which was on view for a limited run of less than ten weeks at the museum, January 22-March 30. The survey found that nearly two-thirds of the visitors traveled from outside the five boroughs of New York City, 22 percent from the metropolitan area outside New York City and 31 percent from other states in the nation, spending a total of $220 million on lodging, food and related expenses during their stays.
David E. McKinney, president of the museum, noted that the exhibit was “the highest attended drawings show in the Metropolitan’s 133-year history.”
The museum’s office of research and evaluation conducted the survey under Jeffrey K. Smith, professor of educational statistics and measurement and chair of the department of educational psychology, Graduate School of Education, Rutgers University. Based on a random sampling of 541 visitors to the Metropolitan during the week of March 16, average per person expenditures while in the city were estimated at $559, with an additional $286 on shopping, with a total economic impact of $220 million.
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