DENVER, PENN. — A new fishing hole will be open on Saturday, October 24, when Morphy Auctions tackles its first sale of antique fishing lures and related equipment at its gallery, 200 North Reading Road. The auction, comprised of a single-owner estate collection and other individual consignors, offer more than 500 lots. According to Joe Stagnitti, the strongest section of the sale is the lures, with many of them still on their original cards.

The highlight of the sale is the James Heddon Sons salesman’s case containing samples representing the entire range of lures for the year 1915. The case was first offered at Oliver’s Maine Auction Gallery in 1985, then changed hands a few times and landed in a Louisiana collection. Last year Joe Stagnitti was consigned to offer the case privately and it has ended up as the top lot in the Morphy sale. It is believed to be the only one of its type and is expected to bring $100/200,000.

Preview hours will be extended to 8 pm on Friday, October 23, and begin again at 8 am on Saturday, October 24. The auction will start at 9 am. For information, 717-335-3435 or www.morphyauctions.com.