Rebranding, rethinking, reworking and reinventing the antiques shows that have formed the nucleus of the Wendy Management antiques shows is a formidable hurdle that company co-owner and manager Meg Wendy is striding toward at a brisk pace. Founded in 1934 by Clifford Nuttall and later purchased by Diane and Cal Wendy, Wendy Management has seen its market share of antiques shows drop since its heyday when it annually promoted 18 events. Today, the company has just four currently scheduled shows.
“It is the result of changed times,” stated Meg Wendy during an interview this past weekend. “We have to be realistic about the business and the times. And we have to do what is right for the dealers.”
Upbeat and enthusiastic, Wendy is anticipating the first show of the season in New York City, Antiques and Art At The Armory, that opens at the Park Avenue Armory on November 29 for a five-day run. It will be conducted under a “rebranded” company moniker, Westchester Enterprises.
“We want to create a whole new look, a new feel,” stated Meg Wendy, who was quick to cite an increased level in quality among the merchandise that will be offered at the Manhattan fairs.
While the November show is creating excitement at the firm, Wendy was bursting at the seams with enthusiasm in regard to the company’s newest venture, the first Pavillon of Arts and Design NY, that is scheduled at the Park Avenue Armory for February 8‱1.
“We have formed a partnership with Patrick Perrin to bring Pavillon des Antiquaires et des Beaux Arts to New York City,” stated Wendy. “It will be a very high quality show that will bring Patrick’s dealers to the prestigious New York Armory. I don’t think there has ever been anything in New York like it.” Approximately 70 percent of the dealers will be European, with the remaining exhibitors coming from the United States. “The show will be vetted and there will be a selection committee that chooses the dealers,” stated Wendy.
“Quality is the most important factor of this show,” emphasized the promoter, who added that the timeline will extend from 1860, the beginning of the industrial production of design starting with Italy, to today.
The Pavillon of Arts and Design NY show will replace the New York Design Fair. For further information, 914-437-5983.
