Published: September 27, 2016
Review by R. Scudder Smith, Photos Courtesy Morphy Auctions
DENVER, PENN. — About 25 people came to the gallery to take part in the September 10-11 advertising auction at Morphy’s and, with an active phone bank and the internet, this 1,016-lot sale grossed $681,000, including the buyer’s premium. “It was a strong sale and we were pleased to sell some very fine advertising pieces,” Dan Morphy, president and founder of the firm, said.
The first 23 lots of the sale were a selection of occupational shaving mugs, including an oil rigger, horse-drawn milk wagon, beer, automobile, bakery, fish market, sailboat, carpenter, baseball player and one with a prostitute. The most popular one was lot 14, a touring car mug with the name W.G. Doughan in gold gilt and a fantastic image of a green touring car. It had a high estimate of $800 and sold for $1,107.
A circa 1935 coin-op Ricker & Catcher arcade game in a cherry case, good paint, sold for the high estimate at $1,169, and the five-cent Mills “Cast Iron” Liberty Bell slot machine gum vendor special, a complete reproduction, sold within estimate at $2,460. A J.L. Bowman Distillery Factory scene tin sign, 34¼ by 20½ inches, Reading, Penn., was made by Wells & Hope Co., and went over estimate to $2,091. It was in very good to excellent condition and the catalog notes, “We have never seen this sign before.” Another beer sign in near mint condition was lot 123, a large Schlitz beer paper poster, 46 by 34 inches, made in 1903 and depicting a topless angel pointing to a factory scene. It brought $4,305, within estimate.
An Anheuser Busch Budweiser Beer acid-etched stein, 8 inches tall, heavy thick glass in excellent-plus condition, a hard to find piece, went well over the $600 high estimate, bringing $3,075. A Guckenheimer pure rye whiskey reverse glass sign, framed and measuring 41½ by 29½ inches, sold for just over four times the high estimate at $3,075. Among the many Coca-Cola pieces was a 1941 fountain service porcelain sign, 27 by 14 inches, excellent condition with no chips in the field, that went over estimate for $3,075. An unusual lot was a pair of early Coca-Cola kids’ overalls by Floding Kidalls from Atlanta with the original chain stitching on the back. It brought $1,230, double the high estimate.
Selling within estimate at $2,019 was a large Moxie bottle oversized store display and cooler, 35 inches tall, with all original paint and bottle cap. It was followed shortly by a Cherry Smash ceramic syrup dispenser and pump, circa 1920, a great example in excellent condition, that brought $2,829, just over the high estimate. The Saturday session ended with $338 being paid for a Green River soda fountain dispenser in very good-plus condition.
Day two of the auction started off with a vintage ceramic service automobile sign, 29½ by 19½ inches, for Telamite, very good condition, that sold for $308, just over low estimate, and a few lots later a lot of 15 celluloid pinbacks, the largest 1¾ inches in diameter, including Liberty Flour, Fisher’s Flour, Gold Metal Flour and more, sold for $400, the high estimate.
An early Bromo Seltzer die-cut nurse sign, 60 inches tall and 17 inches wide, went over the $800 high estimate, bringing $1,200, and a Thurston & Halls reverse glass sign, advertising Biscuit Crackers, 23½ by 29½ inches and in excellent-plus condition, went over the $1,200 high estimate, selling for $2,091. A Freihofer’s Bread & Rolls reversed glass display case, 31¼ inches tall, was in excellent condition and sold for $2,768, just shy of twice the high estimate. An early Sweet Wheat Chewing Gums display case, 23½ inches tall, retains the original metal plaque on the front from the maker, M.C. McCassy, Cincinnati, Ohio. With a high estimate of $800, it realized for $1,968.
An early advertising bench from Belfast, Maine, 59½ inches wide, for the Home Furnishing Co., with message on both the backrest and the seat, sold for $1,107, the high estimate, and a few lots later a Dr J.H. Mclean curved glass medicine cabinet, 28 inches high, excellent condition, went for $1,599, against a high estimate of $1,200.
Lot 959, an early Flint & Walling windmill salesman sample, 33½ inches tall, excellent condition, sold for $4,613, just over the high estimate. It was made in Kendallville, Ind., of metal and wood, with working parts, and listed in the catalog as “a great example.” Selling for $2,460, double the high estimate, was lot 969, a back rack collar button countertop display, 14 inches long, with curved glass front and retaining some of the original product.
A few lots from the end of the sale a Continental Tobacco tin litho advertising clock, wooden frame with tin face made by Wells & Hope, Philadelphia, sold for $7,795, well over the $2,000 high estimate. The clock is titled “The March To Trenton” and shows a soldier and his men climbing up a hill. The colors are strong and it is in very good condition.
October is going to be a busy month for Morphy Auctions, starting with Automobilia, Petroliana & Automobiles, October 2–3; Coin-Op & Advertising on October 15–16 at the Las Vegas location and General Store on October 29.
For additional information, www.morphyauctions.com or 877-968-8880.
May 17, 2022
May 17, 2022
May 17, 2022
5 Church Hill Road / Newtown, CT 06470
Mon - Fri / 8:00 am - 5:01 pm