NEW YORK CITY — The Upper East Side Jewelry Show debuted to rave reviews March 1–3 at the ever-charming and recently renovated Bohemian National Hall.
A third generation jeweler and second generation jewelry show manager based in San Francisco, Joseph Tenenbaum, president of Tenenbaum Productions, leveraged his considerable experience and trade contacts to create a unique boutique event aimed at a luxury market. The gambit paid off in spades with exhibitors and buyers turning out in force.
“The first Upper East Side Estate Jewelry Show was a tremendous success. We are thrilled with the response from both the exhibiting trade and the public,” said Tenenbaum. “We had fantastic results from our advertising campaign and our attendance was actually quite a bit higher than expected for our premier event.
“The exhibitors were also very pleased with the attendance, which neared 1,000 visitors over the course of the three-day event,” he continued. “Most of the attendees were local residents of the Upper East Side and Lenox Hill neighborhoods. The majority of dealers reported very high sales and many new client relationships were formed.”
Among the dealers reporting a good showing here was Hays Worthington Fine and Estate Jewelry, New York City. “We were pleased with the show...the quality of the vendors, the clientele who attended and the venue itself were great. We had strong interest in our pieces and made some nice sales,” said exhibitor Sarah Lee Martin. “A lot of interest on our selection overall and specific interest on earrings, rings, brooches and necklaces from a wide array of periods, including Edwardian, Retro and 60s-era jewelry.”
Luxe items seen at the show on opening day included a Chopard watch with 15 round diamonds set into the face at New Pagoda, New York City; a variety of wonderful diamond engagement rings at Filigree Jewelers, Minneapolis, Minn.; and a Garrard necklace suite with earrings (Queen Victoria named Garrard as British royalty’s Crown Jewelers in 1843) featuring gold, diamonds and emeralds, circa 1950–60s, at Joyce Groussman Estate & Fine Jewelry, Scottsdale, Ariz.
Spectacular necklaces could be found throughout the show. Highlights included the booth of Michael S. Haber, Ltd, Wynnewood, Penn., which offered a 1960s one-of-a-kind Buccellati necklace of angel skin coral; Antique Reflections, New York City, which showcased a French gold and diamond flexible mesh necklace; Arts and Crafts specialist J. Austin Antiques, Amherst, Mass., with a five-strand pearl necklace; and J.S. Fearnley, Atlanta, which showed a circa 1913 gold and diamond necklace in its original case that was dated and marked for its original owner.
Antique Reflections reported after the show that the higher end pieces and wearable gold jewelry sold along with signed pieces. “The show was very intimate and private. People like to buy jewelry in an intimate setting…and like it when it’s just a concentration of jewelry at the show without any other distractions,” said the dealers, calling the show “fantastic!”
Well-known jewelers’ works were on offer at The Emporium Ltd, New York City, which featured a diamond brooch by Verdura and a pair of multistone bangle bracelets by Bulgari among its fine designer pieces. A playful fish pin in enamel, diamonds and emeralds was elaborate and beautiful.
The Spare Room, Baltimore, also was pleased with its showing here. The jewelry show received a steady stream of Upper East Siders and buyers, a reflection of the excellent advertising and direct mail efforts of the promoter. “We saw lots of our regular customers and were pleased, as well, to meet new collectors. Our sales pleased us and we intend to return,” the dealers said.
The show, which is vetted on set-up day, will return here for a fall edition October 18–20. Tenenbaum hopes to expand offerings this fall by utilizing exhibitor space on three other floors in the hall, including the mezzanine skybox and the library room, as well as explore charity partnerships with a community-based organization.
For additional information, 415-608-6357 or www.tenenbaumproductions.com.